About Us:

The BC Majorettes was founded by Brittany Johnson Ashcraft, a competitive twirler with over 20 years of experience who grew up loving baton twirling at a time when the art was fading — and without the community she always dreamed of having. Determined to change that, Brittany founded the BC Majorettes to bring baton twirling back to the Amarillo area and create the community she never had.

Named from her initials — Brittany Charlene — BC Majorettes is open to all experience levels. Whether your child is brand new to twirling and dance or has been performing for years, there is a place for them here.

We compete at local, state, regional and national levels while staying deeply rooted in our community — from local parades and events to competitions across the nation. But more than a team, we are a family. Our students grow in confidence, creativity, and friendship while building skills that last a lifetime.

Our Mission:

Create a welcoming community where children discover their creativity and artistry, build lasting friendships, and develop life skills that empower them for future success, all through the art of baton twirling and dance.

The benefits and life skills:

• Discipline
• Friendships
• Time Management
• Hard Work
• Ability to adjust and adapt
• Gracious team player – win or lose
• Coachable
• Perseverance
• Working as a team
• Learning their role within a group – can’t always be a star
• Confidence
• Gracefulness
• Goal oriented
• Applying constructive criticism
• Music awareness
• Interview skills
• How to handle situations under pressure with grace
• So much more!

Our Guiding Stars

Values are not something we hang on a wall and walk past — they are woven into every class, every practice, and every performance. They guide the way we show up for your family and the way we inspire your child to show up for themselves.

Our values work both ways. As a studio, we hold ourselves to a set of commitments that define how we lead, teach, and serve your family. And for our students, we nurture a set of Guiding Stars — principles that shape not just how they perform, but who they are becoming.

These two sets of values are meant to mirror each other — because we believe the best growth happens when students and coaches are holding themselves to the same standard, side by side. When we all live these values together, that is when the magic happens.